Steve Penfold

Steve Penfold

Elucidat CEO & Co-founder

Steve comes from a family of teachers and has a history of running successful software companies. It is of no surprise that he ended up co-founding and investing in Elucidat!

His passion is driving value for Elucidat’s customers and solving the (very real) challenges experienced by corporate Learning and Development teams.

Prior to Elucidat, he co-founded a web-based software company named PROJECTminder, which helped architects save time and money when managing a high volume of projects – it was well received and ultimately led to an acquisition by the IRIS Group.

His specialty lies in helping digital businesses operate more efficiently, drive sales & increase profits.

Why Microlearning is Important (And How to Design It)

Microlearning is one of the elearning industry’s hot topics at the moment, and rightly so because it is very effective. And the good news for learning professionals? You don’t need a different set of skills or to invest in new technologies to start designing microlearning. Why should we design microlearning? Have you ever watched a […]

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Customer spotlight: Utility Warehouse uses Elucidat to deliver mobile learning to 46,000 distributors

Utility Warehouse needed to put training material in the hands of distributors, literally. Since their distributors required the learning to be available on-the-go and while at client site’s, Paul Goundry and his team needed a tool that could deliver learning on all devices: desktop, mobile, and tablet. Utility Warehouse, part of Telecom Plus PLC, is a multi-award winning provider of home, […]

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Customer spotlight: Titleist uses Elucidat to create product training

Titlelist worked with our partner, Learning Evolution, on this product training course for their new Vokey Design SM6 wedges. The course uses well produced videos and branching to deliver an engaging learner experience. Titleist is an American brand name golf equipment and apparel products produced by the Acushnet subsidiary, which is headquartered in the United States. Learning Evolution is a leader in category […]

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Three in four organizations use learning technologies: Are you ready to embrace online training?

In the fast-paced world of evolving technologies, three in four organizations use learning technologies yet still insist on using high levels of face-to-face learning. Despite recent research revealing that learners want more elearning, corporate learning and development (LD) teams stay stuck in old habits, with little confidence in their ability to make the shift. According […]

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4 online training trends to consider in 2016

Business leaders and learners are demanding more from the learning initiatives they commission and consume. Let’s look at four important online training trends you need to consider in 2016. Organizations want to see greater returns from their Learning and Development (L&D) investment, and learners expect high levels of engagement and quality of the online products […]

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How a large UK retailer uses Elucidat to create elearning 4x faster

Tesco wanted to move away from face-to-face training and make better use of digital learning inside the business. Instead of relying on a handful of technical instructional designers, Tesco wanted an authoring tool that their entire team could easily use to create elearning. Digital Learning Manager Sam Taylor needed a solution that could deliver learning to […]

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Elucidat receives top marks from International Volleyball Federation

The Fédération Internationale de Volleyball (FIVB) has just celebrated the successful launch of their new online training courses. The organization is using Elucidat in combination with other elearning technology to deliver online training to association members, players, coaches, referees, and officials. Elucidat received top marks from the Coaching Commission in January, and FIVB is in […]

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5 examples of useful customer training

It’s important to differentiate your training from your competitors’ to maintain a competitive edge and to provide a good value-added service to your customers. Here are some ways to do this while also providing your customers with a superior learning experience: Employ quality designs to make your online training standout and look more professional Use […]

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Why customer training is important (5 reasons)

Customers are demanding product and skills training. If you aren’t offering customer success training you’re missing out on a big opportunity to provide a sought-after service. In this article, Steve Penfold shares five reasons why you should invest in customer training. You’ve got a fantastic product or service and you have a PDF user guide […]

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Customer training: Hubspot vs Zendesk vs Xero

Customer training is on the rise. We look at three customer training programs and explain why we like each of them. Which one do you like the best? Hubspot Academy: Customer training that helps people understand Hubspot and Inbound marketing HubSpot Academy offers certification, documentation, and training programs to help people understand how HubSpot and […]

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How to differentiate your online training from that of your competitors

Unless you’re very lucky, you’ll have business competitors working hard to take customers away from you. In this article, Steve Penfold shares five ideas to help you create online training that gives you a competitive advantage. How well your online training offerings differentiate themselves from your competitors’ will play a big part in how well […]

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How to deliver online training to customers (4 best practices)

There are a number of ways you can deliver online training to customers. Some are more effective than others. In this article, Steve Penfold outlines four best practices that can improve the way you deliver high quality training online. 4 best practice tips for delivering online training to customers When you provide online training as […]

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How online training providers create courses for the modern customer

Consumers of online training are becoming increasingly sophisticated. They expect engaging learning experiences and will quickly choose competitor’s offerings if you fail to meet their needs. Here are five tips for building engaging online training that meets customers’ needs and has them coming back to buy some more. 1. Use branching to ramp-up engagement Branching is one of the […]

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How three leading organizations use Elucidat to create elearning

I’m excited to show you how three industry-leading organizations use Elucidat. If you tried Elucidat’s authoring tool but didn’t know how it could help your organization, read this article. Tesco uses Elucidat to simplify the authoring process Tesco is the UK’s largest retailer, employing over 500,000 people globally. The company needed a platform that could deliver learning programs to employees far quicker than […]

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8 questions to ask before choosing an authoring tool

If your organization relies on your delivering elearning content to a paying audience, the authoring tool that you use can dramatically impact both the learner experience and your bottom line. Here are 10 questions that you should ask before choosing an authoring tool for your business. 1. Is it easy to use? The tool you […]

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