Customer spotlight: Utility Warehouse uses Elucidat to deliver mobile learning to 46,000 distributors

Utility Warehouse needed to put training material in the hands of distributors, literally. Since their distributors required the learning to be available on-the-go and while at client site’s, Paul Goundry and his team needed a tool that could deliver learning on all devices: desktop, mobile, and tablet.


Utility Warehouse, part of Telecom Plus PLC, is a multi-award winning provider of home, phone, broadband, mobile, and gas services to 550,000 homes and small businesses in the UK. The company has a team of 46,000 distributors spread across the UK.

Paul and Utility Warehouse wanted to give his company’s 46,000 distributors access to learning on their mobile devices. After evaluating several authoring tools, let’s look at why they choose to use Elucidat’s authoring platform.

The challenge

Paul Goundry, Utility Warehouse’s Head of Learning, wanted to put the knowledge and experience of his company’s high performing distributors in the pocket of new distributors.

He needed a way to deliver this experience to his distributors who consume elearning on their mobile devices.

Trialed several authoring tools but found difficulty producing interactive and engaging content that worked on both desktop and mobile devices.

The solution

utility warehouse elucidat why

Elucidat helps Paul and his team deliver great looking elearning to both desktop and mobile devices (without having to create two courses).

Instead of using multiple tools for multiple tasks, his team now uses Elucidat to handle the entire design and development process.

Paul chose Elucidat because it helps him produce cross platform learning and gives him the flexibility to be creative.

The results


Paul can now wholeheartedly encourage all his distributors to access the valuable expertise and knowledge through their mobile phones. He simply couldn’t do that before Elucidat.

Paul has been able to maintain a fantastic experience for users on both desktop and mobile devices.

Paul’s team now uses only one tool to create elearning. This keeps the whole team (and elearning library) better organized. It also helps Paul manage his team.

Next steps: