Elucidat Cookie Policy

Last updated: February 2021

What are cookies?

Cookies are small text files that are placed on your computer by websites and apps that you visit. They are widely used in order to make websites and apps work, or work more efficiently. By using cookies, we are able to provide you with a better experience and to improve our site and app with a greater understanding of how you use it.

To provide you with the best experience we also use web beacons, little snippets of code that work together with cookies. Beacons have many purposes. At Elucidat we use them to provide you with relevant content and to see if you opened up an email we sent and clicked on any of the links in the email.

Please read this Cookie Policy carefully and ensure that you understand it. It should be read in conjunction with our Privacy Policy which sets out how we treat your personal data.

What cookies do we collect:

Cookies are categorized by their origin as first party cookies or third party cookies:

  • First-Party Cookies – cookies set by us and used within our control.
  • Third-Party Cookies – set by someone other than Elucidat.

We also categorize the cookies we collect based on their purpose:

  • Website cookies – these cookies are collected when you visit our website. The website cookies are divided into:
    1. Necessary cookies – these help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
    2. Preferences cookies – these enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
    3. Functional cookies – these cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
    4. Targeting cookies – these cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
  • Elucidat software application cookies – these cookies are collected when you visit our Elucidat app. The app cookies are divided into:
    1. Authoring app cookies – cookies are primarily used in the Elucidat app to support authentication, app features and product feedback.
    2. Learner cookies – these cookies are used in the app to support the learning experience and provide subscription functionality in the Analyse area.

How you can manage the cookies we collect

Website and subdomain cookies

We use a pop up to help you easily manage your website cookie preferences. You will see this pop up when you first visit our website or any associated subdomains. After that initial visit, you will also be able to manage your consent using this Cookie Settings link or by visiting the settings through the shield icon that can be found in the left corner of the screen at all times and on all of our pages.

You can opt in or out of cookies using the banner. Please be aware even if you opt out, we will still have to collect the necessary cookies that are in the policy (see the list of cookies below). This is because the website cannot function properly without these cookies.

If you opt out of cookies, we will not be collecting preferences, statistics or marketing cookies. Be aware that if you choose this option your experiences on our website will still be impacted. For example, you won’t be able to see videos on our website because video embeds use cookies that are not classified as necessary. You will be notified by us when this happens and you will be able to change your preferences at that point if you so wish.

If you turn off cookies, web beacons will still detect your visit to our site; however, they will not be associated with information otherwise stored in cookies. You can control the use of some beacons by setting your email client to display HTML emails as text only. How to do this will depend on the email client you are using. For example, Microsoft Outlook provides a helpful guide on how to do this here.

Our cookie banner also has the capability to omit you from usage analytics to the extent your browser sends a “do not track” message to our website. This means that if you have “do-not-track” enabled on, browser level cookies won’t be collected. Be aware that if you do this even some of the necessary cookies won’t be tracked. This means your experience on the website might be negatively impacted.

Additionally, you can manage your cookies on a browser level. This is where you use your browser to block cookies from being tracked. How you do this will depend on which browser you are using. This site is a helpful resource to show you how to manage cookies across any browser you might be using.

Third parties, other than our vendors assisting our business do not have authorization from us to track your uses of the website or track what other activities you may have engaged in before or after using the website (for example, using a different website). That said, as we cannot control third-party tracking, there may be some third-party tracking that occurs without our knowledge or consent.

App cookies

As with our website we also use strictly necessary cookies in our authoring app, Elucidat, and also in the courses that you produce using the app. You will not be able to opt out of these cookies because they are essential for you to be able to access the app and create and support your learning.

All our cookie sets for the author and learner experience are strictly necessary. These include Google Analytics cookies which are used in order for us to deliver subscription functionality to our customers.

One thing to note in relation to your preferences is that we do not presently have the capability to omit you from usage analytics if your browser sends a “do not track” message.

List of cookies we use

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

First Party Cookies

Name __cfruid
Host www.elucidat.com / info.elucidat.com
Duration Session
Description Cookie associated with sites using CloudFlare, used to identify trusted web traffic.
Name _dc_gtm_UA-xxxxxxxx
Host elucidat.com
Duration a few seconds
Description This cookie is used by Google Tag Manager to control how a Google Analytics script tag loads
Name assets_token
Host elucidat.com
Duration 5 hours
Description Grants secure access to assets
Name __cfduid
Host www.elucidat.com / info.elucidat.com / usemessages.com / typeform.com / bootstrapcdn.com / hubspotusercontent10.net / embed.ly / hs-banner.com / pingdom.net / workable.com / hsappstatic.net
Duration 30 days
Description The cookie is used to identify individuals behind a shared IP address and apply security settings on a per-user basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
Name OptanonAlertBoxClosed
Host www.elucidat.com
Duration 365 days
Description This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.
Name OptanonConsent
Host www.elucidat.com
Duration 365 days
Description This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.
Name hs_ab_test
Host info.elucidat.com
Duration No expiry
Description This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before.
Name __cf_bm
Host g2.com
Duration No expiry
Description “The __cf_bm cookie is a cookie necessary to support Cloudflare Bot Management, currently in private beta. As part of their bot management service, this cookie helps manage incoming traffic that matches criteria associated with bots.
Name zfccn
Host pagesense-collect.zoho.eu
Duration Persistent
Description Ensures visitor browsing-security by preventing cross-site request forgery. This cookie is essential for the security of the website and visitor.
Name wmc
Host workable.com
Duration Persistent
Description Workable is a recruitment management platform that we use, including to display open positions on our website.
Name _zcsr_tmp
Host pagesense-collect.zoho.eu
Duration Persistent
Description This cookie is necessary for the login function on the website.

Performance Cookies

These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.

First Party Cookies

Name _hjIncludedInSessionSample
Host www.elucidat.com
Duration a few seconds
Description This cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc. We use those to understand our visitors better.
Name __hstc
Host elucidat.com
Duration 390 days
Description HubSpot Analytics – The main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session)
Name _hjTLDTest
Host elucidat.com
Duration Session
Description When the Hotjar script executes, Hotjar try to determine the most generic cookie path they should use, instead of our page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, Hotjar try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.
Name _ga
Host elucidat.com
Duration 730 days
Description This cookie is a Google Analytics cookie that records a particular ID used to come up with data about website usage by the user.
Name _hjIncludedInPageviewSample
Host www.elucidat.com
Duration a few seconds
Description Determines if the user’s navigation should be registered in a certain statistical place holder.
Name _gclxxxx
Host elucidat.com
Duration 90 days
Description Google conversion tracking cookie
Name _gat_UA-
Host elucidat.com
Duration a few seconds
Description This cookie enables Google Analytics regulate the rate of requesting.
Name _hjFirstSeen
Host elucidat.com
Duration a few seconds
Description This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website.
Name _hjid
Host elucidat.com
Duration 365 days
Description Hotjar cookie. This cookie is set when the user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to our site on the browser. This ensures that behavior in subsequent visits to our website will be attributed to the same user ID.
Name _gid
Host elucidat.com
Duration 1 day
Description This cookie is a Google Analytics cookie that records a particular ID used to come up with data about website usage by the user.
Name _hjAbsoluteSessionInProgress
Host elucidat.com
Duration a few seconds
Description This cookie is used to count how many times a website has been visited by different visitors – this is done by assigning the visitor an ID, so the visitor does not get registered twice.
Name __hssc
Host elucidat.com
Duration a few seconds
Description HubSpot Analytics – This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.
Name __hssrc
Host elucidat.com
Duration Session
Description HubSpot Analytics – Whenever HubSpot changes the session cookie, this cookie is also set. Hubspots sets it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.
Name e_gat
Host elucidat.com
Duration a few seconds
Description This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes.

Third Party Cookies

Name JSESSIONID
Host nr-data.net
Duration Session
Description Preserves users states across page requests. This cookie makes sure that any anonymous users that leave a comment on Glassdoor about us stay anonymous regardless of pages they visit. It protects the rights of the user.
Name __tld__
Host typeform.com
Duration Session
Description Used to determine if certain survey forms have already been completed
Name _omappvs, _omappvp
Host a.omappapi.com
Duration 20 minutes
Description Used by OptinMonster to determine if a visitor is new or returning.
Name amplitude_session
Host www.g2.com
Duration 30 minutes
Description
Name attribution_user_id
Host typeform.com
Duration Persistent
Description

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

First Party Cookies

Name hubspotutk
Host elucidat.com
Duration 390 days
Description HubSpot Analytics – This cookie is used to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. Without it a user cannot fill in forms. Third Party Cookies
Name _gali
Host elucidat.com
Duration Persistent
Description Google Analytics – Used to distinguish users.
Name messagesUtk
Host elucidat.com
Duration Persistent
Description This cookie is used to recognize visitors who chat with you via the chatflows tool. If the visitor leaves your site before they’re added as a contact, they will have this cookie associated with their browser.

Third Party Cookies

Name __cfduid
Host hs-analytics.net
Duration 30 days
Description This domain is owned by HubSpot. This particular domain for the company ensures that all HubSpot features and functionality are added to the site correctly.
Name __cfduid
Host hs-scripts.com
Duration 30 days
Description This domain is owned by Hubspot. This particular domain for the company ensures that all HubSpot features and functionality are added to the site correctly.
Name cf_use_ob
Host cloudflare.com
Duration No expiry
Description Informs Cloudflare to fetch the requested resource from the Always Online cache on the designated port. Applicable values are: 0, 80, and 443.
Name zabUserId
Host cdn-eu.pagesense.io
Duration 12 months
Description This cookie sends the unique id of every visitor who is part of the experiment. It has a lifespan of 12 months.​

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

First Party Cookies

Name omSeen-xxxxxxxx
Host www.elucidat.com
Duration 30 days
Description Used to determine if a visitor has been shown a campaign by OptinMonster
Name _fbp
Host elucidat.com
Duration 90 days
Description Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

Third Party Cookies

Name fr
Host facebook.com
Duration 90 days
Description Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
Name __cfduid
Host hsforms.com
Duration 30 days
Description This domain is owned by Hubspot. The company provides a range of online marketing and sales technology and services.
Name lissc
Host linkedin.com
Duration 365 days
Description Used by the social networking service, LinkedIn, for tracking the use of embedded services.
Name bcookie
Host linkedin.com
Duration 730 days
Description This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
Name lidc
Host linkedin.com
Duration 1 day
Description Used by the social networking service, LinkedIn, for tracking the use of embedded services.
Name lang
Host linkedin.com
Duration Session
Description Set by LinkedIn when a web page contains an embedded “Follow us” panel. Remembers the user’s selected language version of a website
Name UserMatchHistory
Host linkedin.com
Duration 30 days
Description Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences.
Name __cfduid
Host hsforms.net
Duration 30 days
Description This domain is owned by Hubspot. The company provides a range of online marketing and sales technology and services.
Name UID
Host scorecardresearch.com
Duration 720 days
Description Collects information of the user and his/her movement, such as timestamp for visits, most recently loaded pages and IP address. The data is used by the marketing research network, Scorecard Research, to analyse traffic patterns and carry out surveys to help their clients better understand the customer’s preferences.
Name UIDR
Host scorecardresearch.com
Duration 720 days
Description Collects information of the user and his/her movement, such as timestamp for visits, most recently loaded pages and IP address. The data is used by the marketing research network, Scorecard Research, to analyse traffic patterns and carry out surveys to help their clients better understand the customer’s preferences.
Name __cfduid
Host hsadspixel.net
Duration 30 days
Description This domain is owned by Hubspot. The company provides a range of online marketing and sales technology and services.
Name lang
Host ads.linkedin.com
Duration Session
Description Set by LinkedIn when a web page contains an embedded “Follow us” panel. Remembers the user’s selected language version of a website
Name bscookie
Host www.linkedin.com
Duration 730 days
Description This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
Name language
Host www.slideshare.net
Duration Session
Description This domain is owned by LinkedIn, which is also part of Microsoft. It is used to provide services for embedding slide presentations into websites. Information collected via cookies on this domain can also be used for targeted advertising purposes.
Name __cfduid
Host hubspot.com
Duration 30 days
Description This domain is owned by Hubspot. This company provides a range of online marketing and sales technology and services.
Name NID
Host google.com
Duration 183 days
Description Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
Name
Host www.facebook.com
Duration Session
Description This domain is owned by Facebook, which is the world’s largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the ‘Like’ button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies.
Name __utmt
Host slideshare.net
Duration a few seconds
Description This domain is owned by LinkedIn, which is also part of Microsoft. It is used to provide services for embedding slide presentations into websites. Information collected via cookies on this domain can also be used for targeted advertising purposes.
Name __utma
Host slideshare.net
Duration 730 days
Description This domain is owned by LinkedIn, which is also part of Microsoft. It is used to provide services for embedding slide presentations into websites. Information collected via cookies on this domain can also be used for targeted advertising purposes.
Name __utmb
Host slideshare.net
Duration a few seconds
Description This domain is owned by LinkedIn, which is also part of Microsoft. It is used to provide services for embedding slide presentations into websites. Information collected via cookies on this domain can also be used for targeted advertising purposes.
Name __utmz
Host slideshare.net
Duration 183 days
Description This domain is owned by LinkedIn, which is also part of Microsoft. It is used to provide services for embedding slide presentations into websites. Information collected via cookies on this domain can also be used for targeted advertising purposes.
Name GPS
Host youtube.com
Duration a few seconds
Description YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.
Name VISITOR_INFO1_LIVE
Host youtube.com
Duration 180 days
Description Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.
Name YSC
Host youtube.com
Duration Session
Description Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
Name __cfduid
Host hscta.net
Duration 30 days
Description This domain is owned by Hubspot. The company provides a range of online marketing and sales technology and services.
Name test_cookie
Host doubleclick.net
Duration a few seconds
Description Used to check if the user’s browser supports cookies.
Name slireg, sliguid, slirequested, site_identity
Host scout-cdn.salesloft.com
Duration 1 week
Description Salesloft cookie for use in live website tracking to help identify and qualify leads.
Name zabVisitId
Host cdn-eu.pagesense.io
Duration Session
Description Pagesense cookie that sends the unique id for every visit the visitor makes.

Elucidat App Cookies

Strictly Necessary – Authoring App Cookies

Cookies are primarily used in the app to support authentication, other features and product feedback.

First Party Cookies

Name authoring_localisation
Host Elucidat
Duration 1 Month
Targeting All users on website
Description Localisation
Name Jwt, jwt-refresh,
Host Elucidat
Duration 3 Days
Targeting All Authenticated authors
Description Authentication
Name authoring_session
Host Elucidat
Duration 24 Hours
Targeting All Authenticated authors
Description Authentication & authoring features

Third Party Cookies

Name _ga, _gid, _gat,
_cfduid
Host Google
Duration 730 days
Targeting All Authors
Description Provides google analytics to Elucidat and the Customer
Name intercom-session-[app_id]
Host Intercom
Duration 1 Week
Targeting All Authenticated authors
Description Analytic/Tracking cookies, used to identify interactions
Name _ga, product_store_identifier, gtm_id
Host Intercom
Duration 9 Months
Targeting All Authenticated authors
Description Analytic/Tracking cookies, used to identify interactions
Name JSESSIONID
Host New Relic
Duration Session
Targeting All Authenticated authors
Description Analytics & reporting

Strictly Necessary – Learner Cookies

These cookies are used in the app to support the learning experience, features & product feedback

First Party Cookies

Name elucidat-analytics
Host Elucidat
Duration 1 Year
Targeting All users on website
Description Cookie acceptance feature
Name learner_session
Host Elucidat
Duration 1 Year
Targeting All Learners
Description Authentication/Session identification and bookmarking feature

Third Party Cookies

Name _ga, _gid, _gat,
_cfduid
Host Google
Duration 730 days
Targeting All Learners
Description Provides google analytics to Elucidat and the Customer

Changes to our Cookie Policy

From time to time we may update our Cookie Policy. We will post any changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Policy changes). We may also update this Cookie Policy based upon cookie best practices and legal requirements.

All changes, minor or major, will be added to this web page and an update date will be visible if requested. You are encouraged to check back here in order to keep up-to-date with the latest version of this Cookie Policy.

Any questions about this policy can be sent to support@elucidat.com.