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We help create
people-centered elearning

Our Story

Elucidat’s was born from our founder’s frustration with the limitations of existing digital learning technologies. 

This challenge ignited a mission to transform the elearning landscape, leading to the creation of a platform that empowers impactful, scalable learning experiences.

The 3 Elucidat founders, Steve, Simon and Ian
Simon Greany

“We’ve felt the pain! Back in 2013, I was running a digital learning agency and became extremely frustrated with the learning technologies on the market. We wanted to be able to help our clients produce transformational learning experiences, and do this in a scalable way. But the tools on hand were holding us back. And so, the seed for Elucidat was sown…”

Simon Greany Co-founder & Chief Learning Officer

Meet the team

Our founders

Steve Penfold CEO at Elucidat

Steve Penfold

CEO & Co-founder

Coming from a family of teachers and with a history running successful software companies, Steve’s passion for using technology to enable better learning experiences is unsurprising. He’s a master of focus and ensures everyone at Elucidat is always working toward the most important thing: delivering value for our customers.

Simon Greany CLO at Elucidat

Simon Greany

CLO & Co-founder

After kick-starting his career in digital learning in 2003, Simon quickly became a leader in the industry. He’s led numerous award-winning projects, run a successful agency, and spoken at international events. He’s also the brains behind Elucidat’s people-centered learning vision and focuses on making this a reality for our customers and our team.

Ian Budden CTO at Elucidat

Ian Budden

CTO & Co-founder

Ian’s passion is creating great software that people love to use. He won a BAFTA for technical innovation while running an award-winning digital agency and went on to channel his energy into building Elucidat. Now with a sizeable product and engineering team to help him, Ian is re-thinking the future of how organizations create impactful elearning.

Our success is defined by our core values


Learning is in our blood. We are constantly learning, adapting, and innovating in order to help our customers deliver greater impact with their learning.

Elucidat employee living teh learn value
Elucidat employee living the share value


We care deeply about the success of our customers to ensure we have a positive effect on the world around us. This means being open, honest, and building trusting relationships. 


We continually share insights and practical ways to produce better digital learning experiences. Both with our customers and the wider community. 

3 Elucidat employees who live the Share value

From snore to soar

Our customers, like the home improvements giant, Kingfisher, are redefining elearning excellence.
Find out how Kingfisher and other customers are using Elucidat to reach their global audiences, across multi-brands,
and hit new heights of engagement.

Jason Edwards of Kingfisher

“It was Elucidat’s values and business ethos that shone out. They were human. They brought a partnership – a relationship – to the table.”

Jason Edwards Global Digital Learning and Development Partner, Kingfisher

Grow your career with Elucidat

Joining the team at Elucidat is not just about taking on a new job; it’s about embracing
the chance to make a significant difference in the world of elearning.

Work with us