Our vision at Elucidat…

We want to help build more successful, more ethical businesses through people-centered training.

Leading the way

Our mission is to help big employers drive down the cost of business-critical training. Making it easy to produce. Super fast.

Why do we care?

“We’ve felt the pain! Back in 2013, I was running a digital learning agency and became extremely frustrated with the learning technologies on the market. We wanted to be able to help our clients produce transformational learning experiences, and do this in a scalable way. But the tools on hand were holding us back. And so, the seed for Elucidat was sown...”

Simon Greany, Co-founder & Chief Learning Officer

The impact so far:


projects released

learners reached

We do all of this while living by our values of Learn, Care, and Share:


Learning is in our blood. We are constantly learning, adapting and innovating in order to help our customers deliver greater impact with their learning.


We care deeply about the success of our customers to ensure we have a positive effect on the world around us. This means being open, staying honest and building trusting relationships.


We continually share insights and practical ways to produce better digital learning experiences, both with our customers and the wider community.

best workplaces uk 2020

1% pledge

Our leadership team

Our success is fueled by the positive attitudes and exceptional talent of our team. Here’s who is leading the charge:

Steve Penfold

CEO & Co-founder

Coming from a family of teachers and with a history running successful software companies, Steve’s passion for using technology to enable better learning experiences is unsurprising. He’s a master of focus and ensures everyone at Elucidat is always working toward the most important thing: delivering value for our customers.

Simon Greany

CLO & Co-founder

After kick-starting his career in digital learning in 2003, Simon quickly became a leader in the industry. He’s led numerous award-winning projects, run a successful agency, spoken at international events and launched the Learning at Large podcast. He’s also the brains behind Elucidat’s people-centered learning vision and focuses on making this a reality for our customers and our team.

Ian Budden

CTO & Co-founder

Ian’s passion is creating great software that people love to use. He won a BAFTA for technical innovation while running an award-winning digital agency and went on to channel his energy into building Elucidat. Now with a sizeable product and engineering team to help him, Ian is re-thinking the future of how organizations produce, distribute and measure elearning.

Sam Spencer

Head of Customer Success

In her 10+ years working in digital learning agencies, Sam worked on countless large scale learning projects, leading elearning development teams to produce award-winning content. As well as her in-depth industry knowledge, experience in fast growing businesses and her drive to provide exceptional customer service, Sam brings a big smile, warmth and enthusiasm to work.

Caroline Allen

US General Manager

Over 20 years, Caroline has worked in almost every type of sales role you can think of, but her interest and expertise lies in leading technology sales teams. She joined Elucidat in 2016 and has developed a blueprint for how we can best help prospects and customers find the right solutions for their organizations.

Ioan Morgan

Head of Engineering

As a child, Ioan became fascinated by how to use technology to improve quality of life. This led him to study a Masters in Information Technology Management for businesses and go on to work with startups and small businesses as a consultant, coach and developer. At Elucidat, his focus is coordinating and unblocking our engineers to help them get their code into users' hands faster.

Charlotte Curl

Head of Marketing

Charlotte is a big believer in the power of education to drive change. She spent six years leading the marketing team for a fast-growing professional learning platform before joining Elucidat in 2017. Now, she’s focused on how we can provide the best experiences throughout our customer journey and share the amazing things our customers are achieving.

Elucidat has been invaluable in helping to streamline our process of content production. We’ve come to think of them as members of our team.

- Georgia Axtell-Powell, Online Project Producer at the Open University.

Work with us

Our success is fuelled by the positive attitudes and exceptional talent of our team – who live by our learn, care, share values every day. Come and work with us!

Work with us

Get in touch

Do you want to learn more about Elucidat or speak to someone on our team?

Contact us