Our vision at Elucidat…

We want to help build more successful, more ethical businesses through people-centered training.

Leading the way

Our mission is to help big employers drive down the cost of business-critical training. Making it easy to produce. Super fast.

Why do we care?

“We’ve felt the pain! Back in 2013, I was running a digital learning agency and became extremely frustrated with the learning technologies on the market. We wanted to be able to help our clients produce transformational learning experiences, and do this in a scalable way. But the tools on hand were holding us back. And so, the seed for Elucidat was sown...”

Simon Greany, Co-founder & Chief Learning Officer

The impact so far:

users per month

projects released

learners reached

We do all of this while living by our values of Learn, Care, and Share:


Learning is in our blood. We are constantly learning, adapting and innovating in order to help our customers deliver greater impact with their learning.


We care deeply about the success of our customers to ensure we have a positive effect on the world around us. This means being open, staying honest and building trusting relationships.


We continually share insights and practical ways to produce better digital learning experiences, both with our customers and the wider community.

1% pledge

Our leadership team

Our success is fueled by the positive attitudes and exceptional talent of our team. Here’s who is leading the charge:

Steve Penfold

CEO & Cofounder

Coming from a family of teachers and with a history running successful software companies, Steve’s passion for using technology to enable better learning experiences is unsurprising. He’s a master of focus and ensures everyone at Elucidat is always working toward the most important thing: delivering value for our customers.

Simon Greany

CPO & Cofounder

After kick-starting his career in digital learning in 2003, Simon quickly became a leader in the industry. He’s led numerous award-winning projects, run a successful agency, spoken at international events and launched the Learning at Large podcast. He’s also the brains behind Elucidat’s people-centered learning vision and focuses on making this a reality for our customers and our team.

Ian Budden

CTO & Cofounder

Ian’s passion is creating great software that people love to use. He won a BAFTA for technical innovation while running an award-winning digital agency and went on to channel his energy into building Elucidat. Now with a sizeable product and engineering team to help him, Ian is re-thinking the future of how organizations produce, distribute and measure elearning.

Amir Abdou


Louise Cotton

VP People and Culture

Louise's 15 years working in People teams has taken her through Advertising, Digital Marketing and Technology companies where she has implemented a number of high performing people strategies. Her role at Elucidat sees her leading our People and Culture team with a razor sharp focus on keeping Elucidat a 'Great Place to Work'.

Steve Denman

VP Sales & Customer Success

Josh Morse

VP Marketing

Elucidat has been invaluable in helping to streamline our process of content production. We’ve come to think of them as members of our team.

- Georgia Axtell-Powell, Online Project Producer at the Open University.

Work with us

Our success is fuelled by the positive attitudes and exceptional talent of our team – who live by our learn, care, share values every day. Come and work with us!

Work with us

Get in touch

Do you want to learn more about Elucidat or speak to someone on our team?

Contact us