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Global | Retail
When you think of Benetton, you think: bold color, global reach, and a legacy built on groundbreaking ideas. This iconic fashion brand thrives on innovation. Now they’re bringing that same energy to digital learning. With Elucidat, Benetton has built a dynamic learning ecosystem centered on the end user, that’s fully on-brand. And it’s delivering real business results.
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Times increase in completion rates
Introduction
For decades, Benetton has been known for quality fashion and a standout brand identity. But this isn’t just reserved for the products on the sales floor. Benetton have poured that same passion into transforming their learning culture, opting for a digital-first approach that truly serves the needs of their busy front-line employees.
Find out why Elucidat was an integral part of this story.
From traditional training to a learning culture
The learning culture within Benetton stores has undergone a radical transformation in the last few years.
Not only has all training content been fully digitalized, with the help of Elucidat, but they’ve also introduced ‘Learning Time’, where every store employee is allocated at least 15 minutes per week specifically dedicated to learning.
They have also rolled out a smart training approach, known as ‘test while learning,’ which ensures that the end user truly builds up their learning and acquires new skills.
“We are most proud of the positive and detailed feedback received from store staff, confirming that both implemented and planned elearning courses and training programs effectively support their daily in-store activities.”
Irma Fumega Duarte
Global Retail Learning Manager, Benetton Group
Creating quality, creative elearning
For busy store employees, ‘Learning Time’ needs to be effective and practical. So creating really engaging microlearning was a no-brainer for the Benetton learning team, helping them to drive impactful learning in those precious 15 minute windows.
Their digital learning for front line staff is not only about technical product information, but also the soft and hard skills that enrich a person, both professionally and individually.
One of the biggest wins for Benetton is the creative freedom Elucidat provides. It has empowered their learning team to build unique, interactive experiences that feel personal, relevant, and engaging. With intuitive tools and features, the team can design fast, iterate quickly, and deliver high-impact content at scale.
“Elucidat’s flexibility and interactive features empower us to craft unique training experiences tailored to our needs. It unlocks our creativity, allowing us to transform ideas into engaging, interactive learning journeys that truly resonate with our teams.”
Giampietro de Logu
Learning Content Manager, Benetton Group
Leveraging partnerships
By partnering with Apprendoo and using the Elucidat authoring tool, the Benetton L&D team are creating and delivering a modern learning experience centered on autonomous development.
Regular check-ins with Apprendoo help quickly resolve any issues and kept the team on track.
“We love Elucidat and are proud to have supported the Benetton team from the very beginning, helping them make the most of the platform. Through our coaching and template creation, we have enabled all authors to work autonomously and produce a large number of courses in a short time. Kudos to the entire Benetton L&D team!”
Giovit Mendicino
Founder, Apprendoo
Improving engagement, increasing sales
Since adopting their digital-first approach, course completion rates have jumped from 20% to 60%. But the real proof is seen on the sales floor.
Benetton tracks their impact through performance data and feedback. Stores that show an increase in sales also show the best training results. For instance, stores that completed a course on a specific commercial topic saw a higher sales rate for related products compared to stores with lower course completion rates.
“Thanks to the ‘continuous feedback’ approach, we can accurately assess the level of satisfaction and the usefulness of the content. The most significant insight is that employees are increasingly aware of how the content they engage with directly improves their day-to-day work.”
Giampietro de Logu
Learning Content Manager, Benetton Group
What the future holds
Now the impact of their digital learning transformation is clear, Benetton is aiming even higher.
Looking ahead, their ambition is to make digital training increasingly personalized, accessible, and engaging for every employee. They’re aiming to make learning a powerful strategic driver – not just for skills development, but for long-term business growth and innovation.
In summary
With Elucidat, Benetton has transformed their traditional training into a digital-first learning experience that empowers employees and boosts business outcomes. Their key wins were:
- Creative, brand-aligned design: Elucidat’s flexibility and interactive features enabled Benetton to achieve creative designs and aesthetic quality that matches the high standards of their brand.
- A cultural shift: Moving to a digital-first approach, delivering short, impactful microlearning and providing dedicated ‘Learning Time’ has made learning a valued part of every employee’s day.
- Proven business impact: From completion rates and feedback, to direct in-store sales performance, Benetton used data to demonstrate the direct, measurable impact their digital learning transformation has achieved.
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