Banner brands to support
Hours of learning to produce
Eight months after implementing Elucidat, the Kingfisher Group are already well on their way to achieving their goal of producing five million hours of relevant, colleague and customer-centered learning by 2025.
In that time, Kingfisher have:
“The ease of authoring, functionality and interactions made working at the scale we needed much quicker and easier. Additionally, it was Elucidat’s values and business ethos that shone out. They were human. They brought a partnership - a relationship - to the table, much more than a vendor who just sets you up and off you go.”
Jason Edwards, Global Digital Learning and Development Partner at Kingfisher plc
Kingfisher plc is home to five home improvement retail brands across Europe. The main challenge facing their Learning and Development team is creating training that is relevant, captivating and adaptable. The learning needs to be able to translate across their banner brands, roles and locations. Plus they’re aiming to make all five million hours consumable at point of need.
To help them meet their goal, and their businesses’ associated challenges, they have designed and put in place a customized approach to production. L&D within Kingfisher works by centrally producing Own Exclusive Brand (OEB) digital product training, then providing copies to each L&D function across the business to adapt to their banner, localize and learn best practice.
Jason Edwards, Global Digital Learning and Development Partner at Kingfisher, told us more about how Elucidat’s cloud-based authoring platform – and supporting services – have been key to their model, plus the transformational impact it’s had on the business.
Up until mid 2019, Kingfisher’s L&D function had two dedicated members of staff, and each brand (B&Q, Screwfix, Castorama, Brico Dépôt and Koçtaş) had its own learning creation platform – or in some cases, didn’t!
Outside of this they used an external supplier to produce large elearning projects, where costs would regularly creep. There was little sharing or communication between the different business units when it came to what their online training looked like and sharing of best practice.
The learning that they did have was text-heavy and – in the words of some learners – “boring and dull”. As Jason explained: “It was linear, time-consuming… the feedback was poor, and engagement levels were low.”
But in the second half of 2019, Kingfisher introduced its Skills for Life strategy and the five million hours goal was set at the Group level.
The team and their remit was expanded. This central team would be responsible for the OEB product training, compliance and leadership learning throughout the banner brands. The content would need to serve multiple purposes, while being more suited to the audiences – like shop-floor staff – who would be undertaking it.
It became apparent that the current multiple tools and external elearning provision wouldn’t be able to support a team that would need to sit at the center of multiple business units.
Kingfisher needed one, flexible authoring tool that would allow multiple areas of the organization to work both independently and together. It needed to give the banners the ability to control their elearning, but also work with the central L&D team to ensure it met with best practice and standards. And although there were many areas using different e-learning authoring tools, none could meet those needs.
So, they started the journey to look for something new.
When asked why Elucidat was their first choice of authoring platform, Jason had this to say:
– Jason Edwards, Global Digital Learning and Development Partner at Kingfisher
And that level of partnership and support continued through the implementation process. With multiple brands under the Kingfisher umbrella, and with the look and feel of elearning coming under critique previously, it was critical to get it right from the start with Elucidat.
The Kingfisher team made the decision to invest in Brand Style Design from the Professional Services team for each area of the business. Jason felt that having fully designed and reusable Brand Styles for their elearning was very much worthwhile: “It made it consistent. The learning looked so much better and learners even remarked on liking the new look and feel”.
When it came down to rolling out Elucidat to the experts in each business unit, the team found it so much easier: “It was intuitive, and easy to use. People could just dive straight in without us holding their hands”. This immediately took the pressure off the L&D team, and built confidence within each banner brand.
In just eight months, Jason and the team are going from strength to strength with Elucidat.
After the release of their initial courses in January 2019, the improved design has had an instant impact. Qualitative feedback from learners has been overwhelmingly positive, and on a scale of 0-10 these first courses are coming out at an average of 7.9.
And, despite rolling the tool out across the organization and to multiple users, the cost savings from their previous methods of production are very significant.
Previously, each course the team wanted to produce would cost them tens of thousands of pounds when using their external elearning supplier. Now, the only costs outside of their one Elucidat license are for translation. With Elucidat, Kingfisher has reduced their training costs by over 90%!
Plus it’s not just the learners and business who are benefitting. Those who are responsible for building the learning – both the L&D team and those within each banner brand – are too. Jason told us that there used to be a “wall” in the business between L&D and the business units, but that they’re now seeing the individual brands collaborating with each other. The team is not only perceived as being there to help and support, but they’re able to share best practice out to the wider business through in-house learning design.
The savings and successes the Kingfisher team are finding have meant that the L&D team can now be as ambitious as they want and need to be.
Instead of the central team being responsible for production and distribution across the whole of the group, Elucidat has empowered them to distribute great learning, effect business change and – most importantly – put Learning and Development at the very heart of Kingfisher’s ongoing strategy.