Training needs analysis: how to identify the training needs of employees

Good training can have a transformative effect on an organization. It can improve performance, efficiency and, ultimately, revenue by giving employees the requisite know-how to succeed. Ineffective training, on the other hand, can have the opposite effect. A training needs analysis is often the difference between good and bad training.

Training without a needs analysis is the L&D equivalent of trying to set off with the parking brake engaged. Without one, training is aimless and is unlikely to yield the results that you set out to achieve. A training needs analysis provides purpose. 

With that in mind, it’s an incredibly important concept for training leaders to understand. Here, find out what a needs analysis is, what its benefits are, how to conduct one, and more.

What is a training needs analysis?

A training needs analysis is a process which identifies skill gaps and opportunities to enhance knowledge for the purpose of improving employee performance. It is the foundation of any training program, outlining which factors you need to prioritize while shaping the direction of your L&D strategy. 

Fundamentally, a training needs analysis recognizes the difference between current performance or knowledge levels, and desired employee output. It highlights everything from types of training required to the cost and resource outlay necessary to make it happen. It’s a crucial concept for any L&D professional to consider.

Types of training needs analysis

There are two main types of training needs analysis – knowledge and skills. Both can be analyzed at the same time, or you can focus your analysis on one subsect. 

A training needs analysis of knowledge base is crucial for getting to grips with how informed an employee is about the industry in their job role. This can help identify knowledge that employees need to progress, and comprises of issues such as compliance and regulations while also covering general best practice. 

For those with a broad knowledge base, a training needs analysis of skills can assess how equipped they are to actually carry out the job at hand. As well as practical skills, this can cover soft skills such as communication and empathy.

What are the benefits of an elearning training needs analysis?

The primary benefit of a training needs analysis is that it allows you to identify potential issues at the root. Knowledge gaps can become a problem, if left unaddressed, and these are highlighted plain and clear by a training needs analysis. This allows you to plug these gaps and tackle them head-on, rather than only becoming aware of them when issues arise down the line. 

As well as being proactive with pain points, it also helps you plan ahead. Putting a long-term training plan in place is exponentially more straightforward when you clearly know which employees or departments need specific training.

Another benefit is that it ensures no one’s time is wasted. There are only so many hours in the workday, and you don’t want employees to be taking part in training they don’t need to. A need analysis identifies exactly which training is suitable for which employees, creating a personalized training plan in the process. 

Finally, it helps L&D teams to prioritize training needs. The analysis will earmark priority levels, giving a clear view over which training areas are most important and which can be completed further down the line.

How to conduct training needs analysis

When it comes to conducting a training needs analysis, there are various methods which can be used. Not every method will be appropriate to your requirements and there’s no black or white rule for which type is best. You can use any number of different training needs analysis methods that best fit in with your goals. These can include:

• Interviews
• Work examination
• Assessments
• Observations
• Questionnaires
• Competitive analysis

Whichever methods you choose to utilize, putting a needs analysis together requires a few common considerations. Here, we’ve provided a brief step-by-step guide to conducting a training needs analysis.

Step one: determine desired outcomes

Prior to kicking off, articulating expected business outcomes of the training is a must. The ultimate goal of training informs the process of the entire needs analysis, linking it to a business objective. Here, consider the question ‘what are the indicators that training has been successful?’ and gear your expectations around the answer. 

Step two: identify employee behavior needed to reach the desired outcome

At this stage, recognize the competencies that are linked to the business outcomes at hand. To do so, you can collect data from SMEs in the form of interviews, surveys or focus groups. 

This weeds out competencies that aren’t critical and ensures the most important behaviors are considered throughout the needs analysis. For example, a survey featuring rating scales such as the below question, could be used to link employee behavior with role success:

How important is empathy for successful performance in a team leader position?

1 – Not at all

2 – Slightly

3 – Somewhat

4 – Considerably

5 – Crucial

Step three: Evaluate trainable competencies

With competencies and behaviors outlined, you need to determine which ones are trainable. Some are competencies which should be in place prior to being hired, such as sales people being able to initiate conversation with strangers. Those which are suitable for training can then be evaluated. 

Determine the extent that your employees possess these competencies through performance evaluations and assessments. You can also use multiple assessors, such as peers or supervisors, to provide 360 feedback.

Step four: Identify gaps

Use the results of the previous step to assess where the need for competency improvement is evident. This will also help outline how many employees require training and in which exact areas. 

In order to achieve this, however, you need to establish what meets the threshold of a performance gap. This will, of course, vary from organization to organization based on personal standards. Those who fall below your set threshold will require targeted training.

Step five: Training needs prioritization

With performance and knowledge gaps identified, employers should then determine the pervasiveness of different needs. Consider the business-critical nature of the competency, as well as the percentage of the workforce who require training in it before deciding which direction to go in. 

Once your training is prioritized, you’re nearly there. All that’s left is to determine which training methods will gain the best results, as well as putting the frameworks in place for training evaluation.

Final thoughts

A training needs analysis is arguably the most important part of the entire training process. It establishes the gap between where you are and where you want to be, while outlining the roadmap of how to get there. The importance of training needs analysis cannot be overstated. 

Once you’ve conducted your analysis and know exactly where you want your training to take you, you need a helping hand to bridge the gap. You need to determine how you’ll bring your training to life. If elearning is part of your plan, Elucidat’s authoring tool is here to help. Packed with features which can facilitate elearning creation at scale, our industry-leading platform takes training to the next level.

Interested to find out what Elucidat can do for you? Book a personalized demo today to see the platform in action.