Imagine being so confident in your understanding of your audience that you can design elearning you know will work. This is the edge that Chief Learning Officers and Heads of L&D have been looking for, and it doesn’t have to be a pipe dream!
There’s a wealth of learning analytics data out there, but having confidence in drawing actionable insights is where many people become stuck. Knowing how to tap into the data will help you analyze the “digital body language” of your audience and get to know their behaviors, dislikes and preferences when it comes to their learning.
In addition to using this knowledge to make data-informed decisions about the content you create, it’s a key skill that businesses look for in their learning leaders.
Following their highly popular webinar on The Science Behind Digital Learning Design, Lori Niles-Hofmann and Kirstie Greany have pooled their advice and practical strategies for data-driven learning design in this Everyday Guide to Learning Analytics.
Download your copy to discover:
- Why data is needed in digital learning design
- Where you can get data from
- How to analyze your data to draw meaningful insights
- How to make data a core part of your design toolkit with a simple, 3-stage strategy
Beneath the data: What might you find?
The insights that can be drawn from data are invaluable. For example, here at Elucidat, data from our 3 million users worldwide has helped us discover that the global average session time for accessing elearning content is 15 minutes. However, this increases to 30 minutes for the USA and Germany. Without these statistics, we wouldn’t know how the average session time varies between countries. But now that we do, we can take this into account and develop different strategies for the USA and Germany to the rest of the world.
That’s not all we’ve found out. Did you know that lunchtimes are the peak time for elearning usage? Or that this window increases on Mondays and Tuesdays between 10am and 2pm?
This information is interesting for all elearning providers, but just think how much more useful it could be for you if these figures were specific to your learners.
If you have this tried and tested knowledge at your fingertips, it becomes a powerful tool to help you plan your elearning projects and make decisions on design, format and structure that aren’t based solely on the personal preferences of your stakeholders.
You can also use data to maximize the performance of existing content. For example, finding out that the majority of your learners are watching less than 25% of your videos means that you can edit and replace those videos to increase engagement. Don’t wait to find out later that something didn’t work; aim to take an agile approach and continually improve and iterate your elearning.
Other industries, including news, media and marketing, have been using data to make informed decisions for years. Now, it’s L&D’s turn. Get your free Everyday Guide to Learning Analytics here.