The Top 10 Elearning Analytics Stats to Track

Data dashboards are your best friends when it comes to evaluating elearning, prototyping ideas and producing content. Good dashboards update automatically with live user data so that you can have your finger on the pulse. We looked at the elearning dashboards in Elucidat and have highlighted the top 10 stats you should monitor. It’s wise to also look to your learning management system (LMS), surveys, user feedback and real-world performance measures to make sure you get a full picture of the impact of your learning programs.

elearning analytics stats

This content is taken from our free guide on using data to design and refine elearning.

10 elearning analytics to track:

  1. Sessions vs. total users. Are your users coming back for more or just dropping in for a one-hit wonder?
  2. Completion rate. Do completion rates matter to your project? If it’s a linear elearning experience, is everyone getting through to the end? If not, why? If it’s a range of performance topics that learners can explore freely, look instead at which pages/topics are visited, and by whom.
  3. User stats. Are you reaching your target number of users, and in the locations you are aiming for? Do you need to market your product more in certain areas, or help it spread virally?
  4. Device type. What devices are being used, and how does this differ from your expectations and the way your elearning is designed? Can you do more to make it mobile-friendly?
  5. Session times. This is a great indicator of interest, but also “learning windows.” What might be the optimum topic length?

elearning analytics questions


Free Guide: How to Use Data to Design and Refine Your Elearning.


  1. Poll results. What results are you seeing from polls, and what do they tell you about user attitudes/preconceptions/beliefs? Do these need to be challenged ahead of “learning”?
  2. Tricky questions. Which really important question are users struggling with? What does this tell you about where they may really be struggling on the job? How can you further help them?
  3. Easy questions. Which questions are 90 – 100% of users getting right the first time? Were they designed to be that easy, or do you need to make them harder?
  4. Drop off. What pages are you seeing the total number of users drop off from? Dig deeper to find out why this might be: page errors/lower engagement/less relevant content/navigation or UX issues, or perhaps they simply have all that they need and the rest can be cut!
  5. User navigation. If you’ve created branches in your content, where are the majority of users going? What does this tell you about their needs/behaviors/profiles?

Get some best practice tips to using learning analytics with our extensive webpage and guide.

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