How Training Providers Can Get The Edge Over Competitors With Data “Gold”

Data is transforming the way online training providers create learning content. In this article, Kirstie Greany explains how data can help you tap into your audiences to design a better quality product that can give you an edge over competition.


Imagine you’re an online training provider with potential customers all around the world and you have something your competitors don’t. You know the average time customers spend learning online, what devices they use, their engagement with different question types, and that Japan, France, the U.S., and Singapore engage with online content more than other places, on average. Gold dust, right? You can now design your training specifically for your target markets—length, device, use of media, and more—and get to work engaging those locations that may be lagging behind.

How do you get the gold?

Well, if you’ve designed your content in Elucidat, even though a single module may be delivered to 200 customers across 140 countries, targeting 4,000 learners in 50 different languages, and using hundreds of different LMSs, we’ll pull back the data and show it to you.

Just select Analyse


See top-level reports


Then drill down into more detail…

You can see how the audience answered every question, which might shine a light on content that needs more explanation or divisions of opinion on key topic areas.


And a page-by-page breakdown so you can see where learner engagement drops off.


Where do we pull the data from?

Elucidat pulls in data from six key avenues. If your course isn’t on an LMS, that’s fine. It will just use the data available to it and give you results to work with.

5 ways this data gold gives you the edge

1. Evidence that digital learning works for those clients that need it

Got some potential customers who aren’t 100% convinced online learning is for them? Cut through the spiel with some real stats.

Bring up your Analytics data from a recent course to prove its success to them. Draw attention to the total number of users, the numbers of times they visit the content, scores, locations, and whatever else your client may be interested in. Hey, why not use key stats on your website and promotional materials too?

Related: 5 Best Practices to Help You Deliver Real ROI from Learning

2. Design your next course to target the needs you’ve uncovered

When you design your next online module, you can use the data from the last module to hone your designs to specific audience needs. Know that in Japan video went down really well, yet in France more step-by-step diagrams were preferred? Use this to design specific variations that work for your audiences. It’s more than translation; it’s localization to the max.

Increase your chances of selling with module variations that feel tailor-made to your customers’ needs.

3. Increase the success of the course you’ve already launched

The sale of online learning doesn’t usually stop with a transaction. Any mature online training provider will want to see success for their product and ensure it’s meeting their customers’ needs. If you’ve sold a sales-training module yet sales aren’t improving for your client, take a look at the data. Are learners engaging with the content? Where are they dropping off? Are they struggling with key questions?

Then take action. Add in some additional examples to help them understand and hit republish. In seconds, this will update the version already out with your customers. Then track the improvement.

4. Profile target customers and identify future markets

With Analytics, you can track who is using your training content and where they’re located. You might find some surprising trends, like a big uptake in Bulgaria when you were focused on Germany. Or a slower uptake in France than you’d hoped. If it’s hosted centrally, you might find learners from certain companies or industries are logging in and using it more than others. And then you can drill deeper. What exactly do these visitors focus in on?

Marketing teams are adept at profiling customers by tracking who visits their sites, what they do when they’re there, and where they are from. They then create customer profiles and target them with specific content.

Related: How To Differentiate Your Online Training From That Of Your Competitors

Imagine you could be a training provider who takes an Amazon-style stance: “Like this? You might also like this…” People aren’t only used to personalized content online; they have come to expect it. So enable your learning offering to fall into the same smart camp.

5. Listen to learners to really hone in on their performance gaps

Using open input questions alongside questions like polls, you can capture learners’ opinions on key subjects or their top three performance support needs. In other words, crowdsource what your design needs to deliver and get real results for your customers’ business with targeted content. Do this way ahead of your full-throttle production phase.

Related: How To Evolve Your Learning Strategy From Art To Science

Final thoughts

Don’t just think of data as something you look at and use post-launch. Analytics run 24/7, so you can tap into live data and make adjustments to your courses at any time.

It’s now super-easy to tap into your audiences and shape your sales and learning design strategy to their mold. So why not give it a try?

Find out more

Get to know more about Elucidat’s built-in Analytics by watching this video:

Or if you have yet to try Elucidat, give our authoring tool a whirl with our 14-day free trial.

For more on how to read and use data, download our guide: How to Deliver and Prove the Business Value of Your Elearning.

Or take a look at this fantastic guest post from Lori Niles-Hoffman, author of Data-Driven Learning Design.

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