How to demonstrate your impact with measurements that count

With all the data available now avaliable, it’s vital you measure what really counts. We asked two experts in the field how they demonstrate the value of their learning initiatives. They shared their measurement and evaluation tips, methodologies and success stories as part of the Learning at Large Knowledge Hub.

How to measure what counts when evaluating learning

Demonstrate your impact with the help of two experts

We talked to Thomas Swallow, Learning Operations Senior Manager at Deloitte UK, and Stella Lee, Director at Paradox Learning, to find out why measurement should be embedded in your ongoing learning design and deployment process.

We discovered how to identify the metrics that matter for each project – both quantitative and qualitative. They also gave us insight into how they share their successes and learnings with the business. You can find these bite-size interview clips available for free, alongside some quick guides, on our Learning at Large Knowledge Hub.

“Remember that you can measure almost just about anything, but that doesn’t mean you should.”

– Stella Lee, Director at Paradox Learning

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Why is measurement and evaluation so important?

You can’t tell how successful a learning project was from how smoothly the process went, how many awards were won or even how innovative the end solution is. Only one thing really matters: how well it has achieved what it set out to do.

Learning projects can generate a lot of data, but data doesn’t always mean insight. Only by carefully considering what you want to discover and identifying the relevant metrics, can you measure the success of your projects.

Evaluation offers an opportunity to learn and adapt. Where a project’s not been totally effective, you can make changes and iterate. Your findings could also be relevant across the business. By communicating your successes and what you’ve learned, you can help everyone improve and demonstrate the value of L&D at your organization.

“Where we can demonstrate the impact and share that with stakeholders, we can drive momentum.”
– Thomas Swallow, Learning Operations Senior Manager at Deloitte UK

3 steps to evaluate and demonstrate impact

The Measure what counts topic of our Learning at Large Knowledge Hub explores the approaches and data you can use to measure your success. Our experts outline their 3 steps to demonstrate impact.

Making your measurement strategy count - topic 5 learning at large knowledge hub

  1. Consider it from the start: Hear how our digital learning leaders embed measurement and evaluation in their process. Explore how you can identify the metrics that matter on your projects. Find out how a combination of quantitative and qualitative data will help you uncover the full story.
  2. Use it to guide decisions: Our experts discuss how it’s vital that you don’t just measure, but act on your findings. Discover how using your evaluation to adapt and improve leads to better quality learning in the long term.
  3. Communicate the findings clearly: Don’t let the results of all your hard work and analysis stay hidden away. Hear how you can communicate your findings effectively. Explore how your results can demonstrate the value L&D brings to your business.


“We use data to support decision-making. So, you want not just understanding, not just insights, but you want to act on it. You want to do something about it.”

– Stella Lee, Director at Paradox Learning

Want to start measuring what counts?

Sign up to the Learning at Large, Knowledge Hub to find out more from Thomas and Stella, and make use of the free guides.

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